How does GAIA support your sustainable and ethical credentials?

GAIA’s commitment to sustainability, craftsmanship, and holistic wellbeing aligns seamlessly with our values at Whatley Manor. Their use of mindful packaging, natural and organic ingredients, and small-batch, British-made, cruelty-free products reflects a deeply considered approach. Combined with a thoughtful distribution model, this reinforced their strong eco-credentials and makes them a natural partner for us.

What do your guests say about GAIA treatments?

Guests consistently speak very highly of their treatment experience. Each treatment is thoughtfully designed with a strong focus on wellbeing, delivered with exceptional attention to detail so that every guest feels fully nurtured and
cared for.

The incorporation of crystals within both treatments and products adds a unique, holistic dimension. For example, the use of jade crystal wands within the facials supports both physical and emotional balance, while helping to restore, rejuvenate and soothe the skin. Guests also value the personalised aftercare, with product recommendations and simply wellness rituals to continue at home – encouraging the guest to extend their
self-care rituals well beyond their treatment.

How has partnering with GAIA strengthened the spa’s contribution to overall hotel revenue?

GAIA treatments are an integral part of some of our most popular
spa experiences, including our seasonal midweek escapes and signature Cotswold Spa Retreat. By combining treatments with spa access and dining, these packages create a seamless and elevated wellness offering. This has not only supported strong revenue performance but also strengthened Whatley Manor's positioning as
a destination for restorative wellbeing.

What role does the partnership play in your long-term spa strategy?

Our partnership with GAIA plays a key role in our long-term spa strategy. Their commitment to continuous development, from evolving treatments to ongoing therapist training, ensures we remain aligned with the changing needs of our guests. Together, we share a focus of sustainability, wellbeing and
meaningful guest experiences, whilst continuing to drive growth across both
treatments and retail.

-Paynton Johnson, Spa Manager